Campagne d’emailing – Sephora Sabeur

Campagnes Emailing/SMS

L’email est un moyen de communication personnalisable et fiable. Mais une campagne d’emailing efficace ne se résume pas à un envoi en masse d’email sans suivi.

Préparation

- Définir vos besoins
- Rédiger votre cahier des charges
- Rédiger les différents scénarios
- Segmentation de la base de données

Action

- Création des templates
- Création du contenu texte et multimédia

Reporting

- Mesurer les différents indicateurs de performance
- Comparer les statistiques entre les envois
- Analyser les retombées

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